The goal of this project is to develop a hotel brand for fans of fictional detective, Sherlock Holmes.  First created in 1887 for the story
‘A Study in Scarlet’ by Sir Arthur Conan Doyle.

Due to Sherlock Holmes being a character with such a long-lasting impact, any branding should provide fan-service to those ‘Sherlockians’ who read cover-to-cover and continue to be in awe over his powers of deduction and profound knowledge.