This graphic was originally designed for broadsheet printing, with an additional version as a motion graphic suitable for a social media push through the likes of TikTok or Instagram Reels. The design has a friendly, confiding appeal due to the hero image being made physically as a lino cut. 

A separate version would be published with a QR code. When scanned, the reader will be able to see additional elements to the poster, as well as the poster itself appearing three-dimensional as opposed to a static image.