A launch campaign for NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after. The main objective to be PR and Social Media buzz targeting students and young professionals. 

I developed three advertisements, one for each flavour (Stayed in Vegas, Headache Shield, and Back from the Dead.)
Each advertisement had a unique theme but a consistent design with the others.

Each design makes mention of some sort of magic, wish, or power, in reference to how effective NotHangover is. These act as the designs’ imagery and illustration. e.g. Superhero theme, cape, half-tone style etc.

These advertisements were implemented as motion graphics and social media posts, as well as physical posters and store displays.